International Social Capital Association (ISCA)

International Social Capital Association (ISCA)

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WEBINAR: Dynamics of Social Interaction in Technology Adoption: Social Capital versus Social Learning

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The objective of this paper is to analyze the influence of social interaction on adoption of new technologies to promote sustainable use of soil and water resources. We specifically aim to understand through which mechanism, social capital versus social learning, the social interaction is influencing the adoption of new technologies.
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